Your home is your biggest asset, so naturally you’ll want to get a good price for it when it comes time to put it up for sale.
But you might be thinking that a great way to do that is to forego paying a real estate agent’s commission. After all, you’ll make more profit this way, and hey, you’re pretty good at negotiating too. In short, you may be thinking of selling the home yourself — known in realtor circles as FSBO (for sale by owner).
While this can work out for some people, for most it really doesn’t. The main problem is that most people don’t know how the process works, and how much expertise is actually involved. Even if they’re prepared to put the time in, they don’t necessarily have the expertise to do it right.
Selling your home is not a process that you’ll want to mess up, because it can end up costing you more than that commission you would have saved.
Here are some of the things to look out for if you’re thinking about a DIY home sale.
1. You Might Overvalue or Undervalue Your Home
One of the big risks of selling your home without an agent is that you don’t know how much homes in your area are actually selling for. This is different from the asking price that anyone can find online.
Only realtors have access to information on actual selling prices. A good realtor (who buys and sells dozens of homes every year) also knows when to adjust prices up or down for different neighbourhoods as the market changes.
They also have the experience to weigh the comparable factors for your area. Your neighbour’s house may have differences that made it worth more or less than yours.
What’s the problem with inaccurate pricing? If you ask too high of a price for your house, it may not sell for months and months… or at all. Property listings have a 4 – 6 week shelf life. The longer a home stays on the market, the more likely prospective buyers are going to think something’s wrong with it.
When you’re selling your own home, it’s also way too easy to ask too high a price. After all, you have an attachment to it from years of living there.
Alternately, you could also wind up giving your buyer a huge deal by selling your home for far too little. It has happened, believe it or not. This Florida buyer was able to get a condo relatively dirt cheap from someone selling theirs privately because the seller simply didn’t know what other units in the same building were really going for.
2. You Don’t Get a Reality Check on How Your Home Looks
A second advantage to hiring a good realtor is that they’ll give you an honest second opinion about what buyers want. Their goal is to make sure the home sells, and will work with you to meet that end goal before the house even goes on the market.
They’ll also hire a professional stager to make sure your home looks its best to buyers.
You may have spent some time decluttering and doing some research on staging, but it doesn’t mean you can really produce an effectively staged home.
Staging is different from how you would normally decorate to make a home feel ‘homey’. Real staging uses placement, sight lines, and psychology to maximize the appearance of space and to help buyers picture themselves in your home.
Professional stagers might be providing you with some decor changes to make, but it’s less painful than having weeks go by without a showing. You may also get a mountain of bad feedback from potential buyers who walk away.
3. You’re Going to Have to Market Your Home All By Yourself
One of the risks of selling your home privately is that it takes a lot of work to market your home. For one thing, you’ll need professional quality photos of your home for your listing that show off how much space you have.
It’s essential to have your home listed in the Multiple Listing Service (MLS), so you’re going to have to find a good broker with a great reputation who will list you for a flat fee, since those private home sellers can’t list by themselves.
Then you have to call up various online sites, newspapers and place classified ads for your listing.
If you’re selling privately, you’re also going to need to craft a good “for sale” sign and send out promotional fliers with your contact details on it.
Whew! Sounds like a lot of work to do on your own, doesn’t it?
Good Realtors Have Bigger Networks and More Marketing Channels
Realtors have a massive marketing network they can tap into. For instance, at Paul Rushforth Real Estate, we have a buyer-in-waiting program where people who want to sign up to buy a house can do so. We can then match your home to these prospective buyers.
Our website also gets thousands of visitors each month, and most of those visitors are looking for homes. We also have an extensive print campaign, which will get your home featured in newspapers and magazines, both print and online. In a nutshell, we can get your home in front of more people than most realtors, let alone a rookie.
The other thing to keep in mind is all the marketing costs come out of the realtor’s commission – they’re not extra fees.
4. Dropping the Organizational Ball
For the sake of argument, say all goes well and potential buyers want to see your home.
You’re going to need to communicate with buyers and organize showings. Your evenings and weekends are tied up, and some of your days as well, if people want to see the home 9 – 5. Most people with jobs and families simply cannot handle the workload.
This doesn’t even take into account proving that someone who does want to buy your home has the financial ability to do so. You’ll have to know if a buyer is pre-qualified to buy a home and for what amount.
That means asking for a letter from a bank or lender that says how much they’re approved for. Then you’ll want to have a credit check done. If you don’t do these things, you’ll be spending a lot of time doing showings for people who aren’t even seriously ready to buy.
Negotiations and Sale
Some entrepreneurial-minded people think that real estate deals are like any other negotiations, and there are some similarities. But do you know how to negotiate a sale without scaring off your buyer? There are lots of houses, and it’s easy to lose the sale entirely.
If the home sells, there are financial tasks you need to handle, like making sure that one percent of the home’s cost is deposited with a neutral third party to ensure that the buyer just doesn’t walk away from the deal. There’s also the home inspection, and organizing paperwork with lawyers and mortgage agents.
If you go with a realtor, you shift all the personal vetting of buyers over to them, plus all of the time spent organizing appointments.
5. Turning Off Buyer’s Agents
One of the questions you’ll have to ask yourself when selling your home is, “Am I ready to work with a buyer who has an agent, even if I don’t?” If you do, you’ll have to factor in paying the buyer’s agent a commission on the home’s sale — usually three percent of the entire deal.
If you don’t want to pay commission to a buyer’s agent, then these agents will have no financial incentive to show your home to anyone. That will drastically reduce the number of people who see your property.
When you use an agent for selling your home, yes, you’re paying a commission. However, your agent and the buyer’s agent will divide up that commission.
A Good Real Estate Agent is Worth it
As you can see, there are serious downsides to trying to sell your home yourself.
Instead, why not talk to the experts at Paul Rushforth Real Estate? It’s free to chat, and there’s no obligation.
Paul Rushforth Real Estate has a real advantage because our 30-person team has superior experience. We have specialists who take care of things like marketing, qualifying buyers, and paperwork. It allows our agents to spend 100% of their time researching the Ottawa housing market and doing what they do best: selling houses.
We offer a guarantee that your home will be sold before you take possession of your new one. If your goal is to sell your home quickly at the best possible price, we will make it happen.